【干货】45个节日英文邮件标题模板,黑五、网一“一网打尽”!

在这个营销邮件满天飞的时代，吸引眼球的邮件标题成为营销人员的关键。若标题不足以吸引注意，高质量的内容也将无处施展，影响业务发展。黑色星期五（Black Friday）与网络星期一（Cyber Monday）电子邮件主题行的关键在于简洁直白，遵循几个核心规则：直截了当、内容简短、使用行为动词。以下为相关主题行模板示例：

Black Friday is ON! 黑色星期五到来了！

SALE is HERE! 促销开始了！

70% OFF Everything! 所有商品7折！

The best deal of the year! 一年最佳优惠！

3-Day Black Friday! 3天的黑色星期五！

Starts now: 40% Off site-wide! 即日起全场4折！

35% Off. Free Shipping 35%折扣，免费送货！

内容简短，通常在10至12个字符内传达关键信息，如：Last Chance! 最后机会！50% Off！50%折扣！SALE Starts Now！促销现在开始！Huge Discount！超大折扣！

使用行为动词如“Take”、“Buy”、“Get”、“Find”激励消费者，例如美国零售商在2017年的黑色星期五销售额达79亿美元，你也可以参考：

Mystery Sale – How Much Will You Save — Forever 21

Don’t wait ’til tomorrow! Take up to 50% off our most popular inventions right now. — Quirky

FOMOBF: Fear of Missing Black Friday. The time is now. — Lucky Brand

Save 40% at our Black Friday Savings Event — Rockport

If You Open One Email This Black Friday… — Steve Madden

网络星期一主题行示例：Buy One, Get One Free Continues with Cyber Monday — EyeBuyDirect、Take a break from Cyber Monday, have some Taco Bell — Taco Bell、Hurry, Only Hours Left for Cyber Monday Savings! — Sports Authority、Save big for Cyber Monday – give the gift of family — Ancestry.com、The $50 we owe you… — UrbanOutfitters

星期二回馈日（Giving Tuesday）主题行注重慈善与价值，如：

$25 provides 100 meals — The St. Louis Area Foodbank、Plant 5,000 native trees to help wildlife — The National Wildlife Federation、There’s a sea lion pup who wants you to open this email — Oceana、Why the Cheerleaders Shaved Their Heads — LIVESTRONG Foundation、We cannot stop Alzheimer’s without you — UsAgainstAlzheimer’s

实际性的促销邮件主题行示例：

感恩节主题行：We’re thankful for you! And these hot sales…、Get stuffed from our newest offerings、50% off? Talk about something to be grateful for、Serving up a dish of deals、A piece of the pie: Get a free bakery item on us

黑色星期五主题行：FriYay! See What We’re Eyeing This Year、Food coma? These sales will wake you up、Knock Knock! Open Up For Doorbusters、We waited all year to share these deals with you、We Can’t Keep Quiet Any Longer, Check Out Our Sale

网络星期一主题行：Don’t break the bank, break the internet、Cyber Deals to Get You Psyched、All I want for Christmas is… 50% off the hottest toys、What a site! 40% off everything、Monday has never looked this good

星期二回馈日主题行：We’re almost there! Give now to help kids in need、It’s not too late to get involved in #GivingTuesday、Give the gift of impact、Your donation is matched to help more animals、Have TWICE the impact on Giving TWO-sday

小商家星期六主题行：Special savings coming this Saturday、Free cocoa when you Shop Small on Saturday、30% off for supporting your local businesses、Celebrate this weekend at our Saturday event & giveaway、Save the Date: Small Business Saturday

精心设计的邮件标题能显著提升打开率和点击率，从而优化营销效果。若邮件打开率和点击率不理想，考虑调整邮件标题，参考上述模板能有效提升营销效率。